AI agents for creative work that generate, understand, and operate in the physical world
AI-powered product photography studio that transforms snapshots into professional 4K commercial assets
Stage
Established
Not given
Founded
2021
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Based in
US
US
Pricing model
Freemium
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Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
AI Photography Studio with precise control over lighting and textures
AI Model Studio to integrate professional human models with products
AI Ghost Mannequin for 3D invisible mannequin effects
AI Mockup Generator with pattern and graphic application
AI Lookalike Creator to match reference photo aesthetics
AI Group Shot Studio for multiple products in single scene
AI Product Page Builder for conversion-optimized asset sets
AI Commercial Ad Poster with premium typography
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
Cut costs by 90% compared to traditional product photography
Fine-tuned for 20+ specialized industries with material physics understanding
Launch collections in minutes with batch production