| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI video generator for YouTube, TikTok, Instagram and Facebook
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free ($0/month): 10 credits a month. Creator ($7/month, $3.50 first month): 80 credits a month. Pro ($19/month, $9.50 first month): 240 credits a month. Studio ($39/month, $19.50 first month): 640 credits a month. Yearly plans save 20%. Credit packs: 50 credits for $4, 500 credits (10% off), 1,000 c
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Content intelligence: Idea, audience, title, hook, and retention analysis against real YouTube data
- Live YouTube research: Search real videos with public view counts and use as references
- Voiceovers: 24 narrator voices with multiple speaking styles
- AI video generation with stock footage and motion graphics
- Multi-platform publishing: Post directly to YouTube, TikTok, Facebook and Instagram
- Channel Manager: All channels in one place with brand, videos and schedule
- Character Shorts: Cartoon stories with consistent characters across scenes
- Video Recreator: Find breakout videos and write original, better versions
- Content calendar with AI planning and one-tap scheduling
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - 15 connected workflow stages from idea to analytics in one project
- Real YouTube data drives all content intelligence and research
- Projects sync across web, Android and iOS devices
- Free forever tier with 10 monthly credits, no card required
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 1 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 1 |
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| Citation Flow (Majestic) | 51 | 20 |
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| Referring domains (Majestic) | 12139 | 4 |
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Luma
Recktube