| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Premium UGC video ads with real human talent and AI trained on 600,000+ videos
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Starter: $149/month (150 credits per month); Growth: $299/month (325 credits per month); Scale: $499/month (575 credits per month); Enterprise: Custom pricing. Monthly and annual billing available.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - 10,000+ real human actors with digital twins
- AI trained on 600,000+ high-performing e-commerce videos
- 24-hour video delivery
- Dedicated account manager with every plan
- Platform-ready exports for TikTok, Meta, YouTube, Instagram
- Multiple variations and hook testing
- Custom actor direction and demographics
- Concept generation and creative brief support
- API access for enterprise clients
- Priority processing for higher-tier plans
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Real human actors instead of AI avatars
- AI trained specifically on e-commerce videos that convert
- Dedicated account manager coordination on every plan
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 5 ● no change since last check |
| Trust Flow (Majestic) | 27 | 0 |
| Citation Flow (Majestic) | 51 | 0 |
| Referring domains (Majestic) | 12139 | 0 |