| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI rap video generator that turns your photos into personalized rap videos with AI vocals
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Credit packs: Single (10 credits, $6.99), Duo Pack (50 credits, $29), Crew Pack (200 credits, $99), Studio Pack (450 credits, $199), Label Pack (1,500 credits, $599). Each pack is a one-time purchase with no expiration.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Upload 1-3 performer photos in JPG, PNG or WebP format up to 8 MB each
- Edit lyrics directly with optional A: and B: part assignments
- AI arranges visuals, scenes and shots automatically
- Generate videos in 4-15 seconds duration
- Multiple resolution options: 480p and 720p
- Portrait, square and landscape aspect ratio support
- Free editable lyric templates for various occasions
- AI-generated rap vocals and beat included
- Download finished video as MP4
- Pre-made templates for birthdays, anniversaries, team celebrations and more
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - No video editing skills required; AI handles visual arrangement and vocals
- Free lyric templates that you customize with names and memories
- Pay-as-you-go credit system with no subscription, no expiration, no auto-renewal
- AI generates vocals without recording or cloning your real voice
- Create personalized videos for any occasion with customizable lyrics and performers
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 3 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 4 |
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| Citation Flow (Majestic) | 51 | 21 |
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| Referring domains (Majestic) | 12139 | 9 |
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Luma
RapVideoGo