AI agents for creative work that generate, understand, and operate in the physical world
Turn a photo into a 12-second AI rap video with vocals and a beat
Stage
Established
Not given
Founded
2021
Not given
Based in
US
Not given
Pricing model
Freemium
Paid
Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
One video: $6.99 USD; Three-video pass: $15.99 USD ($5.33 per video)
Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
AI-generated lyrics that you can edit before payment
12-second videos in 768P portrait MP4 format with vocals and beat
Private video delivery via email with download link
Duet mode for two performers with separate voices and lyrics
Create original invented characters without photos
Add names and personalized details to videos
Share videos via private link that expires after 30 days
No account required; pay once with one-time checkout
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
One-time payment with no subscription or automatic renewal
Fully editable lyrics before payment
Private delivery of MP4 files with no account needed
Luma
Raploom