| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Turn one portrait into a five-second golden-hour clip on a seaside pier, ready for Reels and TikTok.
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Starter Pack $9.99 (675 credits, about 1 5-second 720p video); Standard Pack $19.99 (1,350 credits, about 2 5-second 720p videos); Pro Pack $39.99 (2,720 credits, about 5 5-second 720p videos); Studio Pack $79.99 (5,440 credits, about 11 5-second 720p videos). A 5-second 720p video uses 481 credits.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Three atmospheric looks: Sunset Pier, Ocean Breeze, and Vintage Film
- Free golden-hour poster generation with no sign-up required
- Video lengths of 5, 10, or 15 seconds at multiple resolutions
- Silent vertical MP4 output ready for TikTok, Reels, and Shorts
- Video processing with progress tracking in the studio
- Saved videos available in My videos for re-download
- Failed generations refunded with no subscription required
- No lip-sync or singing; natural subtle movements only
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Single photo input with AI-generated background and scene composition
- Pre-designed scene and motion removes need for editing or prompting
- Pay-once credit model with no subscription or expiring credits
- Independent tool not requiring official music rights or Dave and Tems endorsement
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 5 ▲ +1 (up) since last check |
| Trust Flow (Majestic) | 27 | 3 |
| Citation Flow (Majestic) | 51 | 23 |
| Referring domains (Majestic) | 12139 | 24 |