| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI product photography API and CLI for complete listing image sets
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| Stage | Established
| Startup
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| Founded | 2021
| 2026
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| Based in | US
| BE
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Creator plan $19/month for 60 credits (about $0.32 per image), Pro plan $49/month for 180 credits (about $0.27 per image), Business plan $149/month for 600 credits (about $0.25 per image). 20% discount on yearly plans. One-time credit packs: 50 credits for $21, 150 credits for $55, 500 credits for $
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Generate Amazon listing images and A+ content modules
- Multi-language on-image text in 29 languages
- REST API with OpenAPI 3.1 specification
- Command-line tool via npx productaura
- MCP server for AI assistants
- Image editing with natural language prompts
- Platform checklist and compliance verification
- Idempotency keys for safe API retries
- Brand kits with colours, fonts and logos
- Folder organization for stores, platforms and clients
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Complete platform-ready image sets from a single photo in minutes
- Composited Amazon main images with real product on pure white background
- Same API, web app, CLI and MCP server pricing and features
- Automatic AI image labeling for compliance
- Free credits on signup and free read-only API calls
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 0 |
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| Referring domains (Majestic) | 12139 | 0 |
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Luma
Product Aura