| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI motion-design studio that turns product links into on-brand video ads
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| Stage | Established
| Startup
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| Founded | 2021
| 2026
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| Based in | US
| FR
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| Pricing model | Freemium
| Not given
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: 875 free credits at signup (about one 20-second Standard video). Starter €30/month: 3,000 credits monthly. Pro €99/month: 11,000 credits monthly (10% discount). Premium €300/month: 37,500 credits monthly (20% discount). Cinema €999/month: 133,200 credits monthly (25% discount). Annual billing
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Editable AI-generated storyboards with free editing before render
- Multi-format export (16:9, 9:16, 1:1, 4:5, 3:4) with recomposition not cropping
- Brand Kit (logo, colors, fonts, tone) applied to every frame
- AI-generated voice-overs in 34 languages
- Real app interface rendering from connected source code
- Studio quality with Claude Opus director planning
- AI post-production assistant for iterative edits
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - One tool replaces entire creative team: strategist, copywriter, director, editor and localizer in one platform
- Every video's price shown before confirmation with no surprises
- Transparent credit system where unused credits are released after job completion
- Free editing of storyboards before any rendering or charges
- Recomposed layouts for each format instead of cropped versions
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 4 ▼ −1 (down) since last check |
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| Trust Flow (Majestic) | 27 | 3 |
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| Citation Flow (Majestic) | 51 | 26 |
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| Referring domains (Majestic) | 12139 | 21 |
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Luma
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