AI agents for creative work that generate, understand, and operate in the physical world
AI-powered image text editor that changes words in photos
Stage
Established
Not given
Founded
2021
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Based in
US
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Pricing model
Freemium
Freemium
Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
Replace text in images with AI
Remove text from images
Add text to images
Supports JPG, PNG, and WebP formats up to 10MB
Works on desktop, tablet, and mobile devices
Image translator and manga translator
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
Focuses exclusively on editing text in images, not a general photo editing suite
Seamless AI-powered text replacement that maintains original styling and layout
Uploads are used only for your edit and not stored or used for other purposes
Luma
PicText