AI agents for creative work that generate, understand, and operate in the physical world
Create and edit photorealistic and artistic images with AI
Stage
Established
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Founded
2021
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Based in
US
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Pricing model
Freemium
Freemium
Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
Text-to-image generation from descriptions
Wedding and event photo generation
Product staging for e-commerce
Virtual try-on for outfits and hairstyles
One-click background removal and replacement
Magic Eraser to remove objects seamlessly
Magic Fill to add or replace elements
Upscaling to 4MP print-ready resolution
Photo-to-art conversion with 80+ styles
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
Task-specific AI models optimized for each job type, not one generic model
Maintains full resolution for local edits and printing
Vector export to SVG and PDF for design and printing
Luma
NeoPhoto