| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI agent for creating motion graphics by describing videos in chat
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| Stage | Established
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| Founded | 2021
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| Based in | US
| DE
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free Start plan with monthly credit allowance; PRO plan with monthly or yearly billing (prices not specified on pages); credit packs available for PRO users
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Edit animations in words without keyframes
- Live preview with play, pause and scrub controls
- Upload and integrate your own footage, photos and logos
- AI-composed music and sound effects synced to animation rhythm
- Built-in library of open-licence fonts for Latin and Cyrillic
- AI image and clip generation within projects
- Template-based project setup with style presets
- MP4 video export
- 3D effects rendering in code
- Chat-based interface for animation direction
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - No timeline or keyframe editing required—control animations entirely through natural language chat
- Instant preview updates as you refine your animation requests
- AI automatically composes music and sound effects to match your animation
- Works in browser with guest or signed-in workflows
- Includes AI-generated images and clips alongside hand-built assets
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 11 |
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| Citation Flow (Majestic) | 51 | 23 |
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| Referring domains (Majestic) | 12139 | 17 |
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Luma
Motion Fab