| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI video generator for text, images, and 2K video creation
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: 120 credits (one 4-second 768P test). Creator: $19/month for 2,000 credits. Pro: $49/month for 5,000 credits. Studio: $129/month for 14,000 credits. Generation costs 22.5 credits per second at 768P and 36.5 credits per second at 2K; a five-second render costs 113 credits at 768P or 183 credits
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Text-to-video generation with 6 aspect ratios
- Image-to-video with first and optional last frame
- Duration control from 4–15 seconds
- 768P and 2K resolution output
- Native stereo audio directed with timeline
- Cost visibility before generation
- Task history and deliberate retry workflow
- Credit refunds for terminal failures
- Browser-based generation with no local setup
- Production-focused control for product, UI, and commercial content
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Transparent credit-based pricing with exact cost calculated before submission
- Production-intent workflow combining text, frames, and detailed direction constraints
- Native stereo audio synchronised with visual timeline
- Directed 4–15 second commercial and interface animation capability
- Text handling within motion sequences and interface states
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 2 |
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| Citation Flow (Majestic) | 51 | 21 |
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| Referring domains (Majestic) | 12139 | 23 |
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Luma
MiniMax H3