| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI clip maker that turns long videos into short vertical clips for TikTok, Reels and Shorts
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| Stage | Established
| Startup
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| Founded | 2021
| 2026
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| Based in | US
| FR
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| Pricing model | Freemium
| Not given
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: 60 credits/month. Creator: €9/month (€108 yearly, save €72); Pro: €17.40/month (€208.80 yearly, save €139.20). All prices include VAT. 1 credit equals 1 minute of source video. Editing and exporting are unlimited and free.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Text-based editing: edit by modifying the transcript
- Auto-reframing to vertical format (9:16, 1:1, 16:9)
- Animated captions with multilingual transcription
- Caption translation to English, French and Spanish
- Save and apply templates for consistent branding
- Direct publishing to TikTok and Instagram
- Integration with ChatGPT, Claude and Cursor
- Browser-based with no installation required
- Background processing on GPU servers
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Whole story clips: every clip carries its own setup and payoff, not cut mid-story
- Unlimited editing and exporting with no additional cost
- AI-powered scoring explains why each clip is recommended
- Launch pricing locked for as long as subscription stays active
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 1 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 3 |
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| Citation Flow (Majestic) | 51 | 22 |
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| Referring domains (Majestic) | 12139 | 14 |
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Luma
MakeRoll