| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Turn any web image into an editable AI prompt, then recreate the style with your own photo
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: 3 welcome credits, no account needed. Starter: $4.99 for 120 credits. Creator: $9.99 for 300 credits. Studio: $19.99 for 700 credits. One-time purchases in USD, never expire.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Analyze web images to generate structured photographic recipes with subject, lighting, setting, framing, lens, palette and grain
- Edit prompts with treatment options, avoidance lists, and word-by-word customization before generating
- Create reusable person cards from 1-5 everyday photos that preserve face and identity
- Generate coordinated 2×2 photo sets with four different poses in matching style
- Local inspiration library with no sign-in required to collect and organize images
- Works on regular HTTP and HTTPS web pages including moodboards, portfolios, shops, social feeds and stock photo sites
- Copy prompts in detailed, short or tag formats to use in Midjourney, Stable Diffusion, Flux, ChatGPT and other text-to-image tools
- Region select to capture backgrounds, video frames and canvas art beyond standard images
- Upscale generated images after selection
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Structured photographic recipe format with editable components instead of plain image captions
- Face and identity preservation when applying reference styles to user's own photos through person cards
- Local-first privacy design with no uploads until user explicitly clicks a button
- Works directly on any website via Chrome extension without leaving your current page
- One-time credit purchases with no subscription and credits that never expire
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
| Trust Flow (Majestic) | 27 | 0 |
| Citation Flow (Majestic) | 51 | 4 |
| Referring domains (Majestic) | 12139 | 1 |