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Luma vs LastShoot

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Luma compared with LastShoot
DetailLuma logo LumaLastShoot logo LastShoot
What it doesAI agents for creative work that generate, understand, and operate in the physical world Image AI API for on-model imagery, virtual try-on, and ad creative for ecommerce and fashion
StageEstablished Not given
Founded2021 Not given
Based inUS US
Pricing modelFreemium Not given
PricingIndividual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200 Pro: $166/month (annual) or $199/month (monthly) with $200 API allowance. Studio: $416/month (annual) or $499/month (monthly) with $500 API allowance. Enterprise: from $1,999/month (annual). All plans billed by processing time at $0.0012 per second. Typical costs at 1024×1024: image generation ~$0.0
Key features
  • Multimodal creative workspace for image, video, audio, and text
  • Ray3.2 video generation model with direct frame control and cinematic quality
  • Uni-1 brand intelligence model for consistent visual generation
  • Brainstorm Mode for conceptual planning without media generation
  • Create Mode for generating images, video, audio, and text
  • Team collaboration with shared credits and project organization
  • Luma Skills for building and reusing creative workflows
  • Export capabilities including EXR files for professional workflows
  • Video localization with natural voiceovers and synced visuals
  • Automatic model selection by Luma Agent or manual model choice
  • On-model imagery generation from product photos
  • Virtual try-on for garments on AI models
  • Background replacement and removal
  • Identity lock, faceswap, and model consistency
  • Video, speech, and 3D generation
  • Asynchronous job processing with webhooks
  • Product detail preservation with controls
  • Commercial licensing and AI disclosure metadata
  • Upscaling and image finishing
What makes it different
  • End-to-end creative workflows with shared context across all formats and team members
  • Frontier research models built in-house and shipped directly to creative professionals
  • Brand intelligence at the model level that maintains visual consistency
  • Parallel collaboration allowing teams and agents to work simultaneously
  • Physical AI and robotics research through Open Physical AI Lab
  • No image storage or model training on user content
  • Tuned specifically for fashion and product imagery with preserved detail
  • EU AI Act compliant with built-in transparency
  • Full content pipeline chainable into workflows
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)80 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)270
Citation Flow (Majestic)510
Referring domains (Majestic)121390

5 details filled in for both companies.

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