| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| The complete production pipeline in a single system for AI filmmaking
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Videomaker: US$99/mo (US$110 annually, saves US$132/year) with 18,000 credits. Indie / Boutique: US$299/mo (US$329 annually, saves US$360/year) with 55,000 credits. Creative Agency: US$799/mo (US$879 annually, saves US$960/year) with 150,000 credits. Studio: US$1,499/mo (US$1,649 annually, saves US$
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Visual reference builder with AI image generation
- Shot list creation with automatic visual reference inheritance
- Storyboard builder with drag-and-drop reordering and client preview
- Multi-model video generation with side-by-side comparison
- AI VFX for take manipulation and reimagining
- Dialogue synthesis with multi-speaker support and fine emotion control
- 4K export with AI upscaling via Topaz
- Character and location consistency via reference system
- Integrated access to 10+ AI models without separate subscriptions
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Single unified platform eliminates fragmentation across 6+ separate tools and subscriptions
- Guaranteed visual consistency across all generated shots
- Client approval before expensive rendering phase begins
- Complete ownership of generated content with transparent IP terms
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 9 |
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| Referring domains (Majestic) | 12139 | 6 |
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Luma
Irreality