| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI-powered platform for creating animated stories and social videos
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| Stage | Established
| Established
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| Founded | 2021
| 2018
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| Based in | US
| CY
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free tier available with limited features; paid plans available for additional features and capabilities
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Over 300 stylish templates for stories, reels, shorts, and posts
- AI video generation with text-to-video scenes
- AI voiceover and auto-synced subtitles
- Auto-branding with logo, fonts, and colors
- AI script generator for business videos
- Team collaboration and commenting features
- Stock library with business-ready footage and icons
- Image generator and AI shorts creation
- Remove background tool
- Multi-format video export for social platforms
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Daily trend reviews and content categories updated twice a week
- Virality Score to estimate post performance potential
- All-in-one platform combining design, AI, and business tools
- Used by 15 million users creating 30 million videos monthly
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 44 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 5 |
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| Citation Flow (Majestic) | 51 | 27 |
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| Referring domains (Majestic) | 12139 | 262 |
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Luma
Instories