| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Photo to video AI: turn one photo into a short animated video
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - 93 preset effects across 12 themed collections
- Free watermarked preview without sign-in
- Generates vertical 6 to 8 second MP4 videos
- Holiday and seasonal effects including Valentine's Day, Easter, Halloween, Thanksgiving and Christmas
- Photo-to-video effects like aging, zoom out to Earth, and red carpet scenes
- Pet animation effects
- Download as 720p MP4 without watermark or end card
- Failed generations automatically return credits
- One credit pack at a time, no batch generation
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Pay once per video with no subscription required
- One free watermarked preview per person before purchasing
- 93 preset effects curated and tested frame-by-frame by an independent maker
- Results are private by default unless chosen to be shared
- Runs in any browser with no installation required
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 6 ▼ −1 (down) since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 17 |
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| Referring domains (Majestic) | 12139 | 3 |
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Luma
inreel