| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Transform photos and artwork into new styles with AI
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free with welcome credits. Monthly plans: Starter $9.99/mo (1,500 credits/month), Pro $24.99/mo (5,000 credits/month), Business $59.99/mo (15,000 credits/month). One-time packs available.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Upload and transform photos, artwork, product images, and sketches
- Accepts JPG, PNG, and WEBP files up to 20 MB
- Preserve original subject and composition while applying changes
- Multiple AI models available across all tiers
- Generation history and account features
- Ready-made prompt templates included
- Prompt Builder tool to create model-ready prompts
- Describe Image tool for alt text and image analysis
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Start from an existing image rather than generating from scratch
- No need to configure models or settings—handled automatically
- Specify what to keep and what to change in plain language
- Designed for creators, marketers, and designers
- Welcome credits for new users to try before paid plans
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 2 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 27 | 2 |
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| Citation Flow (Majestic) | 51 | 12 |
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| Referring domains (Majestic) | 12139 | 3 |
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Luma