| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI video production for business from written briefs
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| First video $2.99 (up to 5 minutes, 1080p, includes 5 corrections). Starter plan $19/month (or $15.20/month billed yearly) for 15 minutes per month. Creator plan $39/month (or $31.20/month billed yearly) for 40 minutes per month. Pro plan $89/month (or $71.20/month billed yearly) for 100 minutes per
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Free storyboard review with script and key frames
- 19 different video styles including corporate commercials, brand films, and product launches
- Support for 31 languages including English, Spanish, French, German, Portuguese, Arabic, Hindi, Chinese, Japanese and Korean
- Up to 4K resolution on subscription plans
- Widescreen 16:9 and vertical 9:16 formats at the same price
- Up to 5 corrections per video after delivery
- Commercial use with no watermark on paid videos
- MP4 video and SRT subtitle file delivery
- Video length up to 10 minutes on plans or with extra time
- Payment by card through Stripe or cryptocurrency
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Free storyboard with unlimited revisions after first purchase
- Clear approval process with production only starting after team sign-off on storyboard
- Only affected parts redone for corrections, not entire video
- Failed videos are never charged
- 14-day full refund on unused plans and time
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 8 |
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| Referring domains (Majestic) | 12139 | 4 |
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