AI agents for creative work that generate, understand, and operate in the physical world
AI image generator and photo editor powered by GPT Image 2.6
Stage
Established
Not given
Founded
2021
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Based in
US
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Pricing model
Freemium
Freemium
Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
Generate images up to 4K resolution
Create looping GIFs and SVG graphics
Text rendering with correct spelling and legible headlines
Circle-to-edit markup for precise photo edits
Fast and Thinking generation modes
Multiple reference images for try-ons and style consistency
Multilingual prompt support
Commercial use rights included in paid plans
Support for both GPT Image 2.6 and GPT Image 2.5 models
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
Layout planning: GPT Image 2.6 plans the layout before drawing, ensuring headlines and labels land exactly where requested
Speed: up to 50% faster than GPT Image 2.5 with the Fast mode
Both Fast and Thinking modes cost the same, allowing flexible quality choices without price changes
GIFs and SVGs from prompts alone: looping animations and scalable graphics without separate tools
Precise editing with circle-to-edit markup for controlled photo adjustments
Luma
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