| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI-powered icon and logo generator for consistent visual design at scale
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| 2 free signup credits with account creation. One-time credit packs: Token Mini CHF 2.99 (8 credits), Token Starter CHF 4.99 (16 credits), Token Max CHF 9.99 (36 credits), Token Infinity CHF 19.99 (80 credits), Token Ultimate CHF 39.99 (175 credits), Token Titan CHF 79.99 (380 credits). Enterprise pl
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Batch icon generation with shared style settings
- Individual icon refinement without rebuilding entire set
- Advanced style customization for palettes, strokes, and composition
- Multi-format export including SVG, PNG, WebP, and AVIF
- Logo generation with distinct concepts
- Sample preview before full batch generation
- Guided workflow for beginners with advanced controls for professionals
- No credit card required for free account
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Create complete icon families with one shared visual direction across all assets
- Regenerate individual icons without starting over, using per-asset credit pricing
- Pay-as-you-go credit model with no subscription requirement
- Batch workflow designed for production-ready asset management
- Built from real product experience solving icon scaling challenges
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 5 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 9 |
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| Citation Flow (Majestic) | 51 | 8 |
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| Referring domains (Majestic) | 12139 | 7 |
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Luma
IconFlowLabs