| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Create viral AI videos by swapping yourself into trending clips
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| Stage | Established
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| Founded | 2021
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| Based in | US
| SE
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Monthly plans: Starter 120 credits for $9.99/month ($0.08 per credit), Creator 300 credits for $24.99/month ($0.08 per credit). Credit packs: 100 credits for $9.99 ($0.10 per credit), 300 credits for $29.99 ($0.10 per credit). A 15-second video costs 38-41 credits in Standard ($3.17-$3.42 on a plan)
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Viral video template swaps with original moves and sound
- Motion Control with step-by-step gesture copying
- Pet and animal video generation up to 10 seconds
- Multiple AI video models: Veo 3.1, Seedance 2.0, Wan 3.0 Prime
- AI image generation with multiple models
- MCP integration with Claude and ChatGPT
- Transparent pricing shown before video creation
- Video upscaling to 1080p or 4K
- Automatic refund of failed videos
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Works with Claude, ChatGPT and Cursor via MCP for one-click integration and voice requests
- Failed videos refunded automatically with no cost to user
- New models and features shipped weekly
- Transparent pricing with exact cost shown before generation
- Three-step process: pick video, add photo, create
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 0 |
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| Referring domains (Majestic) | 12139 | 0 |
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Luma
HoneyVid