| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI character swap in any video, no subscription
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| 400 credits for $4.99 USD, 1,200 credits for $14.99 USD, 3,000 credits for $29.99 USD, 7,200 credits for $59.99 USD. A 5-second 480P video costs about $1.25. Credits are one-time purchases and never expire.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Motion Transfer mode that rebuilds the entire video around original motion
- Object Swap mode to change selected targets only
- Replace multiple people with up to 10 reference photos per video
- Swap characters, outfits, products, or objects
- Optional prompt for specific instructions
- Output quality options from 480P to 1080P
- Cost preview before video generation
- Support for videos 4 to 30 seconds long up to 100 MB
- Preserves original motion, timing and camera movement
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - No subscription required - pay per video with one-time credit packs
- Credits never expire
- Transparent pricing shown before generation starts
- Two editing modes for different use cases
- Replace multiple subjects in a single video
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 3 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 15 |
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| Referring domains (Majestic) | 12139 | 2 |
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Luma
Genjutsu