AI agents for creative work that generate, understand, and operate in the physical world
Free AI image and video generator with FLUX models and 40+ other AI creation tools
Stage
Established
Not given
Founded
2021
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Based in
US
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Pricing model
Freemium
Freemium
Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
FLUX.2 Pro image generation with 6 credits per image
FLUX.1 Kontext Pro for one-sentence photo editing
Flux 1.1 Pro Ultra for 4x higher resolution photos in 10 seconds
40+ AI image and video models included
FLUX tools: Fill, Canny, Depth and Redux
Commercial license on paid plans
Private generation - images not shared publicly
Fast Mode with watermark-free results from 1 credit
Video Effects including Kissing, Hugging and more
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
Access to full FLUX model family from Black Forest Labs in one platform
Browser-based with no GPU installation required
10 free credits to start with no credit card required
Luma
Flux1 AI