| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI ads, video and content studio for ecommerce
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free account with 50 credits on sign-up. Credit packs: Starter 300 credits for $15, Growth 1,200 credits for $49, Scale 4,000 credits for $129. Auto-Publish add-on $19 for 30 days. Individual actions cost 1-15 credits; static ads from 2 credits, AI images 5 credits, video from 2-7 credits per second
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - AI ad copywriting in multiple formats with brand voice
- Image generation with Grok Imagine
- Video ads creation and finishing with captions and voiceover
- Translation into 40 languages with layout support for right-to-left text
- Social calendar with approval queue and auto-publish to Facebook, Instagram, YouTube and LinkedIn
- AI CMO test tracker for analyzing ad performance
- Print-on-demand design and listing generation
- UGC creator with lip-synced talking creator videos
- Team workspaces with shared credits and no per-seat fees
- API access for AI agents and custom integrations
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - No subscription required; pay only for what you create with credits that never expire
- Single brand kit ensures consistent voice across all channels and content types
- Automatic refunds if AI requests fail
- One-click publishing to multiple social channels and integrations
- Complete creative pipeline from product catalog to posted ad in three steps
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 7 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 0 |
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| Referring domains (Majestic) | 12139 | 0 |
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Luma
E-Splice AI