| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Turn any source into narrated courses, shorts and product videos with rendered code, math and diagrams
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| Stage | Established
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| Founded | 2021
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| Based in | US
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free plan with 1 MotionCraft video up to 1 minute; Try pass $4.99 one-time for 7 days; Creator $29/month for 30 minutes; Pro $59/month for 60 minutes; Studio $129/month for 130 minutes; Enterprise from $399/month for 400+ minutes. Minute packs: 10 minutes for $15, 30 for $39, 100 for $119.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - 23 specialized formats including lectures, shorts and product videos
- Support for 38 languages with native voices including Indian languages
- Bring source from repos, documents, links, YouTube and recordings
- AI storyboard that directs scenes granularly
- Cutaway screen capture converts recordings into narrated walkthroughs
- Full timeline editor edit by editing text or visually
- Voice cloning on Pro plan and above
- Quiz, flashcard and SCORM support for learning management
- 4K export available on Pro and above
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Removes time barrier compared to traditional video editing tools like Camtasia
- Code and math rendered from actual source not manual creation
- Purpose-built formats for specific subjects not generic templates
- Creator retains authorship with AI handling production automation
- Converts technical content into multiple formats from single source
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 0 |
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| Referring domains (Majestic) | 12139 | 0 |
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Luma
CourseSmith