AI agents for creative work that generate, understand, and operate in the physical world
AI video editor that studies your editing style to automate content creation
Stage
Established
MVP
Founded
2021
Not given
Based in
US
Not given
Pricing model
Freemium
Freemium
Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
First 1 million tokens saved free, then $0.10 per million tokens saved. No card required.
Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
Analyze and copy editing style from social media accounts
Search web for trending content in your niche
Auto-generate videos matching your style
Copy and recreate videos with unique variations
Run on autopilot or manual control
Download and export finished videos
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
Studies your specific editing style rather than generic templates
Generates new trending content automatically in your niche
Maintains brand consistency while creating variations
Pay only for value generated through token savings