| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Turn text into an AI avatar — then make it talk.
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free sign-up: 30 free credits plus one free talking clip up to 5 seconds (limited launch offer). Starter: $9.90 for 500 credits (one-time). Creator: $24.90 for 1,500 credits (one-time). Studio: $59.00 for 4,000 credits (one-time). Avatar generation costs 4 credits per standard set or 6 credits per H
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Eight avatar styles: Anime, 3D Cartoon, Pixel Art, Realistic, Professional Avatar, Fantasy, Watercolor, Cyberpunk
- Generate two 1024×1024 portrait variations per prompt
- Create talking videos with lip-sync animation up to 30 seconds
- Eight built-in English text-to-speech voices
- Private content never used for model training
- No subscription required, credits never expire
- Use avatars commercially
- Profile picture generator for Discord, YouTube, Twitch, LinkedIn
- Random anime character and RPG NPC generators
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - One-time purchases with no subscription; credits never expire
- Fictional characters by design; never animates real people or existing photos
- Content remains private and is never used for AI model training
- Transparent pricing with no hidden multipliers or surprise charges
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 1 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 6 |
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| Referring domains (Majestic) | 12139 | 1 |
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Luma
AvatarSay