| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Turn one click-through into an interactive demo and step-by-step guide
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| Stage | Established
| Startup
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| Founded | 2021
| 2026
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| Based in | US
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: $0 forever with 3 published demos. Pro: $32 per creator per month billed yearly, or $38 per month billed monthly. Team: $58 per creator per month billed yearly, or $69 per month billed monthly. Enterprise: Custom pricing. Viewers are free on all plans.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Guided demos with step-by-step tooltips and zoom
- Clickable demos for sandbox exploration
- Chrome extension recorder with auto-blur
- HTML capture with page-text editing
- AI voiceovers and captions in 15 languages
- Step-by-step guides with screenshots
- Lead forms with CRM and webhook integrations
- Personalized links for prospects
- Analytics and drop-off tracking
- Video studio for creating product videos
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Edit captured pages as text instead of re-recording when UI changes
- Cheaper than competitors like Arcade and Storylane
- Works with AI assistants through MCP server on all plans
- One recording usable across sales, marketing, support and customer success
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 12 ▲ +6 (up) since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 13 |
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| Referring domains (Majestic) | 12139 | 1 |
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Luma
AtriumKit