| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI-powered alternative text generation for images that meets WCAG and SEO requirements
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free plan: up to 10 images per day on one site. Premium plans available for unlimited automation and API access.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Upload and process images in browser (up to 5 files, 10MB each)
- Add optional context for AI to tailor descriptions
- API for custom integration
- Automatic context-aware generation using page content and headings
- Handles existing images and automatically finds those without descriptions
- Edit and manage generated descriptions from account
- Scales for large websites with hundreds or thousands of images
- No impact on website performance or page load speed
- Improves search engine indexing of images
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - No CMS changes required - works with automatic script installation
- Context-aware AI generation that considers surrounding content for accuracy
- Free version with no time limit, only usage caps
- Meets both WCAG accessibility and SEO requirements simultaneously
- Multiple deployment options: browser tool, plugins, API or automatic script
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 47 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 27 | 14 |
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| Citation Flow (Majestic) | 51 | 15 |
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| Referring domains (Majestic) | 12139 | 40 |
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Luma
Alt Text Generator