| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Create AI rap and singing videos from your photos with trending templates and original sound
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| $6.99 per single video; credit packs: $20 for 52 credits (3 videos at $6.67 each), $50 for 140 credits (8 videos at $6.25 each), $100 for 300 credits (18 videos at $5.56 each). Each rap video template costs 16 credits.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Tiny Desk AI template: turn up to 5 people into a band from the viral Outstanding Tiny Desk video
- Hotel Lobby template: swap two people or pets into a 15-second duet performance in an orange booth
- Bulin 47 template: 15-second vertical video of you as the star walking into a club and performing
- Hotel Lobby Cat template: create videos with cats in the orange booth performance
- Migos AI template: two new people or pets in the remix of Quavo and Takeoff's Hotel Lobby performance
- No account signup required to create and download videos
- Automatic deletion of photos after 30 days
- Original audio, lip-sync and choreography included in every video
- Videos ready for TikTok, Instagram Reels, and YouTube Shorts without watermarks
- Free retry on failed videos with automatic credit refund
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - No subscription or account required to create videos
- Original audio and choreography from viral moments, not generated or synthesized
- No watermarks on exported videos
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 10 ▲ +4 (up) since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 0 |
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| Referring domains (Majestic) | 12139 | 0 |
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Luma
AIRap