AI agents for creative work that generate, understand, and operate in the physical world
Turn your selfie into a festive Christmas portrait
Stage
Established
Not given
Founded
2021
Not given
Based in
US
GB
Pricing model
Freemium
Paid
Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
One-time credit packs with no recurring subscription. A standard 1K generation uses one credit. See the pricing page for currently available credit pack details and costs.
Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
Upload selfie in JPG, PNG or WEBP format up to 10 MB
No AI prompt writing required
Private uploads and creations
Preview finished image before downloading
One-time credit pack purchases with no subscription
Cost shown before generation begins
Output ratio options for portraits or social posts
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
No prompt needed - styles come prepared with a scene
Credits returned if generation fails due to confirmed technical failure
Luma
AIChristmas