| What it does | AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: 10 credits at signup plus 10 daily (1 standard edit per day). Monthly: $14.99/month with 800 credits. Yearly: $6.99/month ($83.88/year, renews at $179.88/year) with 14,400 credits. One-time packs: Starter $9.90 (300 credits), Value $19.90 (650 credits), Bulk $39.90 (1,400 credits).
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - 180 hairstyle presets across female, male, and children styles
- Custom text prompt editor for hair descriptions
- Face-preserving edits that keep identity and background intact
- AI hair report with face-shape-aware style guidance
- Multiple resolution outputs: 1K, 2K, and 4K quality
- Color palette presets or custom HEX color input
- Mobile browser support with one-handed interface
- Gallery management with image download and sharing
- Commercial rights for generated images
- Encrypted data handling with automatic retention deletion
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Focused on one task well: hair color and hairstyle previewing, not a generic image editor
- Intentionally narrow prompt that preserves identity and context while changing only hair
- Editorial-grade realistic output with natural-looking hair color, hairline, and lighting
- Free to try with no credit card required and daily free credits
- You own all generated images with commercial rights and full control over data privacy
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 13 ▼ −1 (down) since last check |
| Trust Flow (Majestic) | 27 | 7 |
| Citation Flow (Majestic) | 51 | 32 |
| Referring domains (Majestic) | 12139 | 167 |