| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Type a topic and turn your photo into a rapper with AI-generated lyrics, vocals, beat and lip sync
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| $9.90 for 40 credits (two 480p videos), $19.90 for 100 credits (five videos) and $49 for 270 credits (thirteen videos). One 10-second video uses 20 credits at 480p or 48 credits at 720p. Songs cost 5 credits each.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Free lyrics preview up to 10 times per day
- AI-generated original music and lyrics
- Automatic credit refund if video fails
- AI-generated label and Content Credentials on videos
- Songs available in MP3 and lyrics format
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Writes original rap lyrics about your topic before generating the video, unlike tools that only animate existing audio
- Generates video, vocals, beat and lip sync all together in one pass
- Personalized lyrics based on user input rather than generic templates
- No subscription, pay only once per video with credits that never expire
- Fast results in approximately 8 minutes for a complete video
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 6 ▲ +1 (up) since last check |
| Trust Flow (Majestic) | 27 | 0 |
| Citation Flow (Majestic) | 51 | 15 |
| Referring domains (Majestic) | 12139 | 2 |