AI agents for creative work that generate, understand, and operate in the physical world
All-in-one AI photo editor that edits photos with text prompts, removes backgrounds, erases objects and applies creative styles.
Stage
Established
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Founded
2021
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Based in
US
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Pricing model
Freemium
Free
Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
Remove background with AI
Erase unwanted objects from photos
Change hair color and style
Upscale and enhance image clarity
Change or replace photo background
Apply creative style filters
No watermark on downloads
Works on desktop and mobile browsers
Unlimited AI edits
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
Completely free with no login or account required
Professional-grade results without advanced editing skills
Text prompt-based editing using natural language descriptions
All major editing tools combined in one unified interface
Instant processing with unlimited edits and no watermarks
Luma
AI Photo Editor