Luma vs AdRecast

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Luma compared with AdRecast
Detail	Luma	AdRecast
What it does	AI agents for creative work that generate, understand, and operate in the physical world	Remake proven video ads for your e-commerce product with your own product and cast
Stage	Established	Not given
Founded	2021	Not given
Based in	US	Not given
Pricing model	Freemium	Paid
Pricing	Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200	$1 trial (600 credits for full storyboard + ~15s of 720p video, one-time). One-time packs: $20 (2,000 credits), $100 (11,000 credits + 1,000 bonus), $300 (36,000 credits + 6,000 bonus). Monthly plans: $29/mo (3,500 credits), $99/mo (13,000 credits), $299/mo (48,000 credits). Video costs: 40 credits/
Key features	Multimodal creative workspace for image, video, audio, and text Ray3.2 video generation model with direct frame control and cinematic quality Uni-1 brand intelligence model for consistent visual generation Brainstorm Mode for conceptual planning without media generation Create Mode for generating images, video, audio, and text Team collaboration with shared credits and project organization Luma Skills for building and reusing creative workflows Export capabilities including EXR files for professional workflows Video localization with natural voiceovers and synced visuals Automatic model selection by Luma Agent or manual model choice	Reference ad remixing with template library Product accuracy QC on every frame Script approval before generation Multiple video resolutions: 720p, 1080p, 2K Voiceover or song-based audio options Multi-scene full-length ads REST API and MCP server integration Multi-language voiceover support
What makes it different	End-to-end creative workflows with shared context across all formats and team members Frontier research models built in-house and shipped directly to creative professionals Brand intelligence at the model level that maintains visual consistency Parallel collaboration allowing teams and agents to work simultaneously Physical AI and robotics research through Open Physical AI Lab	Focuses exclusively on e-commerce ads with full multi-scene rebuilds, not single-clip restyling Pay only per second of video generated, with no seat fees Fix individual seconds of a video without regenerating the entire ad Script you approve first before any video generation begins
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	80 no change since last check	2 no change since last check
Trust Flow (Majestic)	27	3
Citation Flow (Majestic)	51	27
Referring domains (Majestic)	12139	14

5 details filled in for both companies.

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