| What it does | AI motion graphics agent for creating editable product videos, explainers and animated marketing content
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Single video: $19 one time (90 credits, 1 finished video with revisions included). Creator: $39/month (230 credits/month, about 2 finished videos a month). Pro: $149/month (900 credits/month, about 9 finished videos a month). Top up from $5 at 5 credits per dollar.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Generate videos from website URL or brief description
- Edit every layer in the editor or by asking Kario in plain language
- Multiple export formats including MP4, MOV, WebM and GIF
- Support for multiple languages including Arabic, Persian, Hindi, Thai, Japanese and Korean
- Edit your own footage with word-level cutting and transcription
- Generate photoreal product shots and backgrounds as editable layers
- Access from Claude or ChatGPT via MCP connection
- Multiple output formats for different platforms including 16:9, 9:16, 1:1 and 4:5
- Voiceovers in American and British voices and other languages with animation synced to words
- Storyboard preview before payment with money-back guarantee
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Every layer editable after generation, with full creative control
- Uses real product screens and branding elements as animated layers, keeping text sharp and on brand
- Free editor and ability to use your own AI via MCP
- Money-back guarantee if the first video isn't what you asked for
- Referral programme offering 20% discount to friends and 90 free credits per referral
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 1 ● no change since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 3 | 27 |
| Citation Flow (Majestic) | 24 | 51 |
| Referring domains (Majestic) | 34 | 12139 |