| What it does | Build AI chatbots trained on your own website and documents, answer visitors around the clock, and capture leads with one line of code.
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Startup
| Startup
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| Founded | 2025
| 2025
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| Based in | US
| ET
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: $0/month (1 agent, 25 messages/month, 1 website crawl/month). Starter: $19/month (3 agents, 2,500 messages/month, 9 website crawls/month). Pro: $49/month (10 agents, 10,000 messages/month, 20 website crawls/month). Enterprise: Custom pricing (unlimited agents, messages, and crawls).
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Train on website pages, PDFs, documents and Notion pages with daily or weekly auto-resync
- One-line website embed and WordPress plugin
- Live product search for Shopify, WooCommerce, Magento and VTEX stores
- Lead capture with custom chat forms and booking integration
- Custom API actions to look up live data
- REST API with API keys and JavaScript SDK
- Live chat with hand-off by email when team is offline
- Dashboard with conversations, leads, and chat logs with answer sources
- Team members with Admin, Editor and Viewer roles
- Identity verification and two-factor authentication
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Paste your website URL and the agent learns from your pages in about 30 seconds, no account needed.
- Goes live with just one line of code or via WordPress plugin with no coding required.
- Runs on GPT-6 Luna by default; choose from OpenAI, Anthropic or Google models on paid plans.
- Built-in security with HTTPS, grounding in content, prompt injection resistance and data controls.
- Replies in the visitor's language automatically or in a language you set.
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 16 ▼ −1 (down) since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 19 | 5 |
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| Citation Flow (Majestic) | 27 | 15 |
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| Referring domains (Majestic) | 150 | 31 |
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