| What it does | Turn documents, scripts, and prompts into finished narrated video in 28 languages
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan: $0, 100 credits. Creator: $29/month ($290 annually, 2 months free), 1,000 credits. Pro: $79/month ($790 annually, 2 months free), 3,500 credits. Agency: $199/month, 10,000 credits. Additional credit packs: 500 for $19, 2,000 for $69, 5,000 for $149.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Document to video conversion from PDFs, Word docs, PowerPoint, and plain text files
- Text to video from scripts and prompts
- 28 language support with native voiceover and on-screen text
- Custom branding with logo, colors, fonts, and visual styles
- Export at 720p, 1080p, 2K, and 4K resolution
- Team collaboration with shared workspaces and roles
- Background music integration with automatic ducking under narration
- API access for programmatic video generation
- Scene-level regeneration and image customization
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Credit-based pricing with transparent cost breakdown per action, no surprises
- 11 times faster render pipeline with Rust engine driving preview and export
- Live preview shows changes instantly while editing, no waiting on render queues
- Independent founder-led company focused on craft and shipping
- No installation required, runs entirely in the browser
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 2 ▲ +2 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 2 | 27 |
| Citation Flow (Majestic) | 16 | 51 |
| Referring domains (Majestic) | 2 | 12139 |