Hookai vs Luma

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookai compared with Luma
Detail	Hookai	Luma
What it does	Turn a photo into a vertical rap video with AI-generated vocals and beat	AI agents for creative work that generate, understand, and operate in the physical world
Stage	Startup	Established
Founded	Not given	2021
Based in	Not given	US
Pricing model	Freemium	Freemium
Pricing	Starter: $9.90 for 11 credits (≈$0.90 per credit); Creator: $29.90 for 50 credits (save 34%); Pro: $49.90 for 100 credits (save 45%); Studio: $199.00 for 900 credits (save 75%); Label: $499.00 for 3000 credits (save 82%). Subscriptions: Basic $29.90/month (100 credits), Pro $49.90/month (300 credits	Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
Key features	Photo upload and character cast Native rap audio generation with vocals and beat Face consistency and character lock AI lip-sync performance Multiple scene templates Adjustable video length (5-15 seconds) Multiple aspect ratios and resolutions Beat-aware video editing Customizable theme prompts	Multimodal creative workspace for image, video, audio, and text Ray3.2 video generation model with direct frame control and cinematic quality Uni-1 brand intelligence model for consistent visual generation Brainstorm Mode for conceptual planning without media generation Create Mode for generating images, video, audio, and text Team collaboration with shared credits and project organization Luma Skills for building and reusing creative workflows Export capabilities including EXR files for professional workflows Video localization with natural voiceovers and synced visuals Automatic model selection by Luma Agent or manual model choice
What makes it different	One-click generation from photo to finished rap video without separate editing Native vocals and beat included; no audio upload or lyric pasting required Video-optimized for short-form platforms (TikTok, Reels, Shorts) Replaces multi-step DIY workflow in single application Credits never expire; flexible pay-as-you-go or subscription pricing	End-to-end creative workflows with shared context across all formats and team members Frontier research models built in-house and shipped directly to creative professionals Brand intelligence at the model level that maintains visual consistency Parallel collaboration allowing teams and agents to work simultaneously Physical AI and robotics research through Open Physical AI Lab
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	5 +1 (up) since last check	80 no change since last check
Trust Flow (Majestic)	5	27
Citation Flow (Majestic)	9	51
Referring domains (Majestic)	3	12139

6 details filled in for both companies.

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