Free AI video generator that turns text and images into 1080p cinematic videos
AI agents for creative work that generate, understand, and operate in the physical world
Stage
Not given
Established
Founded
Not given
2021
Based in
Not given
US
Pricing model
Freemium
Freemium
Pricing
Not given
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
Key features
Text-to-Video generation with cinematic control
Image-to-Video animation from still images
Native audio and voice generation with lip-sync
Multi-shot storytelling with character consistency
1080p cinematic output
Director-style camera control with tracking and pans
Commercial use license
Unlimited downloads
Priority generation queue
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
What makes it different
Native audio generation with coordinated voices and lip-sync across multiple languages
Film-grade cinematography with director-style prompt understanding
Multi-shot consistency maintaining character and style across scenes
Precise instruction following for complex multi-character scenes
~60 second video generation with 99.5% success rate
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
HappyHorse
Luma