| What it does | AI image generator for text-to-image and image-to-image creation with advanced prompt understanding and reference editing
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Paid
| Freemium
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| Pricing | Basic Annual: $83.88/year (24,000 credits, up to 2,400 images); Pro Annual: $287.88/year (102,000 credits, up to 10,200 images); Studio Annual: $719.88/year (312,000 credits, up to 31,200 images). All plans include Standard, HD, and Ultra quality options.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Text-to-image mode for creating new images from detailed prompts
- Image-to-image mode with reference image editing and controlled variation
- 4K-ready image quality for large hero sections and high-resolution visuals
- Accurate multilingual text rendering in multiple languages
- Diverse visual styles from realistic photography to cinematic concept art
- Built-in world knowledge for specific and believable scene creation
- Better prompt understanding for complex scenes with multiple requirements
- Flexible aspect ratio and composition support for different canvas sizes
- Rich material, lighting, and visual texture control
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Better prompt understanding handles complex scenes with multiple visual requirements at once instead of requiring stacked vague adjectives
- Reference image editing for controlled variation preserves visual intent during generation
- Wide style range without switching tools from cinematic to editorial to clean app graphics
- Flexible compositions support multiple canvas sizes and formats in one workflow
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 18 ▲ +1 (up) since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 4 | 27 |
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| Citation Flow (Majestic) | 21 | 51 |
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| Referring domains (Majestic) | 33 | 12139 |
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GPT Imagine
Luma