| What it does | Directable AI video and image studio with precise camera control, consistent characters, and complete production workflows
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: 30 starter credits for new accounts (selected models only). Basic: $9/month or $108/year for 120 credits/month. Plus: $49/month or $468/year for 1,000 credits/month with full model catalog. Ultra: $129/month or $1,188/year for 3,000 credits/month with full model catalog.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Camera-directed video generation with 81 camera moves and motion presets
- Consistent character lock across multiple shots and sequences
- AI-powered storyboard generation from text briefs
- Voice synthesis and lip sync for talking avatars
- Inbuilt timeline editing and multi-shot assembly
- Multiple AI video engines integrated in one interface
- 94 visual looks and style presets
- Marketing asset generator with 9 export ratios
- MCP and CLI workflow integrations
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Precise camera control over AI video instead of text prompts alone
- Character persistence across shots without separate tracking tools
- Complete production workflow from storyboard to edited final video
- Transparent credit costs shown before rendering starts
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 1 ● no change since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 6 | 27 |
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| Citation Flow (Majestic) | 21 | 51 |
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| Referring domains (Majestic) | 9 | 12139 |
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FoxCut
Luma