AI agents for creative work that generate, understand, and operate in the physical world
Stage
Not given
Established
Founded
Not given
2021
Based in
US
US
Pricing model
Paid
Freemium
Pricing
Not given
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
Key features
Generate multiple studio-quality headshots from one selfie
Change outfits with text prompts
Swap backgrounds
AI-powered retouching and editing tools
Results ready in about two hours
Works for all ethnicities, genders, and body types
Automatic data deletion within 30 days
Enterprise-grade data security
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
What makes it different
No AI look - results are realistic and convincing
Never trains AI on your data or sells data
Trusted by Fortune 500 companies and U.S. government entities
Built by AI researchers from MIT, Google DeepMind, and Meta AI
Over 25 million headshots generated
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
Dreamwave
Luma