| What it does | Agent-powered AI image and video editor
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: sign-up credits (1K images, one-time). Starter: $20.30/month ($243.60/year, saves 30%), 1,500 credits/month. Pro: $59.40/month ($712.80/year, saves 40%), 6,000 credits/month. Studio: $149.50/month ($1,794/year, saves 50%), 18,000 credits/month. Credit packs: 60,000 credits for $999 (never expi
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Agent writes prompts automatically from plain-language descriptions
- Infinite canvas showing full creation lineage with all versions side by side
- Refine images and videos in the same conversation
- Use reference images and combine elements from multiple sources
- Support for 11 image models and 7 video models
- 2K and 4K image resolution on paid plans
- Ready-made templates for product photos, posters, headshots, avatars, logos, and more
- Commercial use rights included in all plans
- Credits automatically refunded when generation fails
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - No prompt engineering needed—describe your idea in plain language
- Single conversation for both image and video creation
- Auto model selection or manual control over which model and settings to use
- Private by default until you choose to share
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 2 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 4 | 27 |
| Citation Flow (Majestic) | 25 | 51 |
| Referring domains (Majestic) | 25 | 12139 |