| What it does | AI-powered tool to recreate viral videos by replacing people, products, objects, or backgrounds while preserving motion and timing
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Paid
| Freemium
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| Pricing | Lite: $14.50/month (billed yearly $174/year) with 96,000 credits; Pro: $29.50/month (billed yearly $354/year) with 216,000 credits; Ultra: $59.50/month (billed yearly $714/year) with 432,000 credits. Annual plans available at 50% off. Credits are valid for 1 year and returned on confirmed failures.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Replace people while keeping reference performance for pose and movement
- Swap products in scenes while retaining surrounding action and hand movement
- Change visible props by specifying color, shape, and material
- Place action in new settings while retaining subject and camera movement
- Support for 480p, 720p, and 1080p output resolutions
- Reference videos up to 3-10 seconds, under 200 MB
- Use up to 5 reference images with one video or up to 7 images alone
- No watermark on generated videos
- Complete privacy for your videos
- See cost before generating video
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Preserves original motion and timing while changing visual elements
- Choose specific single elements to replace for precise control
- Access to viral video examples as starting points for your variations
- Multiple AI video models to choose from including Kling O1 and Seedance 2.0
- Credit-based pricing with flexible monthly and yearly subscription options
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 28 ▼ −7 (down) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 5 | 27 |
| Citation Flow (Majestic) | 21 | 51 |
| Referring domains (Majestic) | 9 | 12139 |