| What it does | AI video generator that turns prompts and scripts into finished documentary-style YouTube videos
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | KE
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Not given
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Automated B-roll sourcing and cutting to narration
- Animated maps and charts generated from script data
- Browser-based timeline editor with re-rendering at 10% of original credits
- AI thumbnail generation with style matching
- FCP7 XML export for Premiere Pro, DaVinci Resolve, and Final Cut Pro
- Integration with AI agents via MCP, REST API, and CLI
- Video length control from 6 to 60 minutes with script-to-length matching
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Plan-before-render approval workflow: users review script, voice, and credit estimate before video generation
- Real footage, maps, and charts instead of generic AI video: documentaries use licensed stock and public-domain footage
- Credit-only charging after successful render with no charges for failed generations
- Agentic AI planning and directing: AI agents orchestrate scene planning and generation
- Support for custom scripts and uploaded voiceovers
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 35 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 13 | 27 |
| Citation Flow (Majestic) | 33 | 51 |
| Referring domains (Majestic) | 156 | 12139 |