| What it does | AI tool that turns long videos into ready-to-post vertical clips with captions
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Startup
| Established
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| Founded | 2026
| 2021
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| Based in | US
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free trial: 10 processing minutes with no card required. Starter plan: $10/month (or $15 if billed monthly without yearly discount) includes 150 processing minutes, 1 connected social account, no watermark, extra usage $0.20/min. Pro plan: $20/month (or $30 if billed monthly without yearly discount)
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Automatic highlight detection and moment selection
- 24-language support with language-specific typography
- Word-by-word captions with karaoke timing
- Two-speaker split-screen detection
- Direct publishing to YouTube, TikTok and Instagram
- Multiple output formats: 9:16, 1:1, 16:9
- Automatic clip scoring and ranking
- Silence trimming and gap removal
- 14 caption style options
- Automatic title, hashtag and thumbnail generation
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - No watermark on paid plans, only on free trial
- Language-native typography and Arabic dialect preservation
- Per-minute pricing without credit packs or opaque systems
- Finished output, not a timeline requiring further editing
- Free trial requires no credit card
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 7 | 27 |
| Citation Flow (Majestic) | 23 | 51 |
| Referring domains (Majestic) | 10 | 12139 |