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BoldDesk® vs subba

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

BoldDesk® compared with subba
DetailBoldDesk® logo BoldDesk®subba logo subba
What it doesAI customer service software that automates support with autonomous agents resolving requests end to end AI receptionist for local businesses that answers calls and messages, books customers into your diary and takes payment
StageEstablished Not given
FoundedNot given Not given
Based inUS GB
Pricing modelFree trial Freemium
PricingBoldDesk® pricing starts at $99/month for 1,000 AI credits with 5 human agents included, up to $4,705/month for 50,000 credits with 250 agents. Yearly billing saves 15%. Additional agents cost $20 per agent per month. Top-up credits cost $40 per 1,000 credits. Free for 30 days, then Starter £9.99/month (50 AI enquiries), Pro £49.99/month (300 AI enquiries), or Studio £99.99/month (750 AI enquiries). Texts add-on from £9.99/month (250 texts). Phone add-on from £29.99/month (100 minutes). Website design and build £200 one-off, plus £10/month hosting on Star
Key features
  • Support Agents that answer customers directly on all channels
  • Background Agents that automatically triage, tag, and route every ticket
  • Assist Agents that help teams draft and polish replies
  • AI can take actions with API and MCP tool integration
  • Support across email, live chat, WhatsApp, voice, SMS, Teams, Slack, social media
  • Data migration from other help desk tools with no cost
  • Policy-bound AI with human approval steps and audit logs
  • Multilingual support in 40+ languages including right-to-left
  • Per-credit pricing model with human agents included
  • AI-powered call, chat and contact form answering in seconds
  • Online booking with real diary integration and no double-bookings
  • Stripe payment processing for deposits and full payments at booking
  • Email and SMS reminders that reduce no-shows
  • Customer CRM with booking history, notes and tasks
  • Automatic Google review requests after appointments
  • Membership plans for regulars with automatic billing
  • Built-in or embeddable booking website option
  • Unlimited team members with role-based alerts
What makes it different
  • Full help desk platform with AI built in, not separate AI bolted onto ticketing
  • Credit-based pricing that doesn't rise with automation rate, human agents included
  • Free trial with no credit card required
  • Backed by Syncfusion, a 25-year company serving 400+ Fortune 500 companies
  • Answers and books customers automatically, day and night, in your voice
  • No setup fee, free for 30 days, month-to-month billing with no contract
  • Payments go directly to your own Stripe account, not held by the service
  • Works with your existing website or subba builds one for you
  • Covers 50+ types of local businesses from salons to trades to restaurants
Community votes00
DR (Domain Rating by Ahrefs)71 no change since last check72 +2 (up) since last check
Trust Flow (Majestic)319
Citation Flow (Majestic)4122
Referring domains (Majestic)105544

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